CV (Akademik)

Academic and Employment History

  1. January 2018- : Research Assistant, Fırat University, Elazıg, Turkey
  2. December 2015-January 2018: Research Assistant, Ataturk University, Erzurum, Turkey (External Secondment)
  3. March 2015-December 2015: Research Assistant, Firat University, Elazıg, Turkey
  4. September 2013-February 2015: Research Assistant, Ataturk University, Erzurum, Turkey
  5. February 2014- : Ph.D. in Marketing, Ataturk University, Erzurum, Turkey
  6. September 2009-June 2013: B.A. with Scholar in Business Administration, Kadir Has University, Istanbul, Turkey

Projects

  1. The Factors Affecting Satisfaction of International Students Studying at Ataturk University and the Impact of Student Satisfaction on Student Loyalty and Institution Image (SHD-2018-6559) (Researcher), (28.02.2018-12.07.2018)
  2. Determining of Social-Cultural, Environmental and Economic Impacts of Winter European Youth Olympic Festival (EYOF 2017) (SHD-2017-6185) (Researcher), (06.07.2017, 15.12.2017)

Journal Publications

  1. Yaprakli, T.S., Kacer, Z., Unalan, M. (2019). Factors Influencing the Usage of Mobile Shopping Applications and the Impact of These Factors on Satisfaction and Intention to Use. The Journal of Akademi Social Sciences. (in Turkish) (Forthcoming)
  2. Yaprakli, T.S., Kacer, Z., Unalan, M. (2018). The Effects of Brand Relationship Quality and Relational Norms on Behavioral Intention. Ataturk University The Journal of Graduate School of Social Sciences, Iss.22(4), p.2213-2236. (in Turkish)
  3. Yaprakli, T.S., Korkmaz, G., Unalan, M. (2018). Relationship Quality and Relationship Continuity in Distribution Channels. Yalova Journal of Social Science, Iss.17, p.128-155. (in Turkish)
  4. Yaprakli, T.S., Askarbekova, M., Unalan, M. (2018). An Examination of Factors Influencing Holiday Purchasing Decisions: A Comparison of Turkey-Kyrgyzstan. The Journal of Social Science, V.5, Iss.25, p.108-120. (in Turkish)
  5. Yaprakli, T.S., Absalan A., Unalan, M. (2017). The Relationship Between Time Orientation and Consumer Innovativeness: The Case of Turkey and Iran. International Journal of Economics and Administrative Studies, Special Issue, p.209-222. (in English)
  6. Yaprakli, T.S., Noksan, E., Unalan, M. (2017). The Influence of Consumers’ General Attitudes Towards Social Responsibility Projects on Brand Loyalty and Purchase Intention. Manisa Celal Bayar University The Journal of Social Sciences, V.15, Iss.4, p.171-192. (in Turkish)
  7. Ercis, A., & Unalan, M. (2017). Relationship Among Big Five Personality Traits, Compulsive Buying and Variety Seeking. Journal of Management, Marketing and Logistics (JMML), V.4, Iss.3, p.217-223. (in English)
  8. Yaprakli, T. S., & Unalan, M. (2017). The Global Logistics Performance Index and Analysis of the Last Ten Years Logistics Performance of Turkey. Ataturk University Journal of Economics & Administrative Sciences, V.31, Iss.3, p.589-606. (in Turkish)
  9. Yaprakli, T. S., & Unalan, M. (2017). Evaulating of Erzurum with Swot Analysis in Order to Being Logistic Center. Ataturk University Journal of Economics & Administrative Sciences, V.31, Iss.3, p.677-700. (in Turkish)
  10. Unalan, M. (2017). The Marketing Mix on Halal Food Products. Gumushane University Electronic Journal of the Institute of Social Sciences, V.8, Iss.19, p.102-113. (in Turkish)
  11. Yaprakli, T.S. & Unalan, M. (2016). The Effect of Humanitarian Aid Organizations’ Brand Image, Commitment to These Organizations and Religious Involvement on the Intention to Donate. Manisa Celal Bayar University The Journal of Social Sciences, V.14, Iss.4, p.231-258. (in Turkish)
  12. Ercis, A. & Unalan, M. (2016). Innovation: A Comparative Case Study of Turkey and South Korea. Procedia-Social and Behavioral Sciences, V.235, p.701-708. (in English)
  13. Yaprakli, T.S. & Unalan, M. (2016). The Measurement of Service Quality and Service Quality’s Influence on Customer Loyalty on Long Distance Bus Establishments: An Implication. Erzincan University Journal of Social Sciences, V.9, Iss.1, p.115-129. (in Turkish)
  14. Ercis, A. & Unalan, M. (2015). Analysis of the World’s Most Innovative Companies on the Basic of Industry: 2005-2014. Procedia-Social and Behavioral Sciences, V.195, p.1081-1086. (in English)

Popular Press

  1. Unalan, M. (January, 2016). Veriyi Anlamak ve Pazarlamacıların Değişen Rolü. BRANDMAP
  2. Unalan, M. (March 9, 2015). Rekabet Avantajı Olarak Marka ve Markanın Sürdürülebilirliği. Harvard Business Review Türkiye
  3. Unalan, M. (January 28, 2015). Postmodern Dönemde Tüketicilerin Anlam Arayışı ve Markalar. Harvard Business Review Türkiye
  4. Unalan, M. (December 30, 2014). Kim Bir Numara? Müşteriler! Harvard Business Review Türkiye

Conference Presentations

  1. Yaprakli, T.S., Hos, B., Unalan, M. (December, 2018). The Effects of the Mall Environment, Human and Space Crowding on Satisfaction. Paper presented at the 4th International Congress on Vocational and Technical Sciences, Erzurum, Turkey. (in Turkish)
  2. Yaprakli, T.S., Hos, B., Unalan, M. (December, 2018). The Effects of Consumer Decision-Making Styles and Perceived Privacy on Online Repurchase Intention. Paper presented at the 4th International Congress on Vocational and Technical Sciences, Erzurum, Turkey. (in Turkish)
  3. Yaprakli, T.S., Noksan, E., Unalan, M. (December, 2018). The Effects of Web Site Quality and Social Media Management on Satisfaction: The Case of Ataturk University. Paper presented at the 4th International Congress on Vocational and Technical Sciences, Erzurum, Turkey. (in Turkish)
  4. Yaprakli, T.S., Cam, O., Unalan, M. (May, 2018). The Effects of Sales Forces and Customer Relations Management on Brand Image. Paper presented at the 4th International Symposium on Social Human and Administrative Sciences, Antalya, Turkey. (in Turkish)
  5. Yaprakli, T.S., Askarbekova, M., Unalan, M. (May, 2018). An Examination of Factors Influencing Holiday Purchasing Decisions: A Comparison of Turkey-Kyrgyzstan. Paper presented at the 4th International Symposium on Social Human and Administrative Sciences, Antalya, Turkey. (in Turkish)
  6. Yaprakli, T. S., Kacer, Z., Unalan, M. (May, 2018). Factors Influencing the Usage of Mobile Shopping Applications and the Impact of These Factors on Satisfaction and Intention to Use. Paper presented at the 4th Global Business Research Congress, Istanbul, Turkey. (in Turkish)
  7. Yaprakli, T.S., Absalan A., Unalan, M. (September, 2017). The Relationship Between Time Orientation and Consumer Innovativeness: The Case of Turkey And Iran. Paper presented at the 22nd Congress of the Marketing, Trabzon, Turkey.
  8. Yaprakli, T.S. & Unalan, M. (May, 2017). Consumer Privacy in The Era of Big Data: A Survey of Smartphone Users’ Concerns. Paper presented at the 2nd World Conference on Technology, Innovation and Entrepreneurship, Istanbul, Turkey. (in English)
  9. Ercis, A. & Unalan, M. (May, 2017). Relationship Among Big Five Personality Traits, Compulsive Buying, and Variety Seeking. Paper presented at the 2nd World Conference on Technology, Innovation and Entrepreneurship, Istanbul, Turkey. (in English)
  10. Ercis, A. & Unalan, M. (October, 2016). Innovation: A Comparative Case Study of Turkey and South Korea. Paper presented at 12th International Strategic Management, Antalya, Turkey. (in English)
  11. Yaprakli, T.S. & Unalan, M. (October, 2016). The Global Logistics Performance Index and Analysis of the Last Ten Years Logistics Performance of Turkey. Paper presented at the 2nd International Caucasus-Central Asia Foreign Trade and Logistic Congress, Erzurum, Turkey. (in Turkish)
  12. Yaprakli, T.S. & Unalan, M. (October, 2016). Evaluating of Erzurum with Swot Analysis in Order to Being Logistic Center. Paper presented at the 2nd International Caucasus-Central Asia Foreign Trade and Logistic Congress, Erzurum, Turkey. (in Turkish)
  13. Ercis, A. & Unalan, M. (May, 2015). Analysis of the World’s Most Innovative Companies onthe Basic of Industry: 2005-2014. Paper presented at the World Conference on Technology, Innovation and Entrepreneurship, Istanbul, Turkey. (in English)

Book Review

  1. Unalan, M. (Fall, 2015). Kitap İncelemesi: Pazarlama 3.0. İletişim Kuram ve Araştırma Dergisi, Sayı 41.

Invited Presentations

  1. Ispir Credit and Dormitories Agency, Erzurum, Turkey [16/12/2014]

Honors & Awards

  1. Get accepted on the basis of a bachelor’s degree to a PhD program in Marketing at Ataturk University, 2014
  2. Ranked 515st among 223.442 Candidates, Academic Staff and Post-Graduate Education Entrance Exam (ALES), Turkey, 2012
  3. “We will unite different cultures” Project for the ”Who Have a Suggestion?” competition, Pamukkale University-2011 (finalist)
  4. “Colourful Pens” Project for the ”Who Have a Suggestion?” competition, Pamukkale University-2011 (second prize, finalist)
  5. Accepted into Kadir Has University as the Top Scoring Student in the Faculty of Economics & Administrative Sciences (2009)
  6. Received 100% scholarship at Kadir Has University (Merit-Based Scholarship, 2009-2013)
  7. Ranked 1601st among 1.6 Millions Students, University Entrance Exam, Turkey, 2009
  8. Finished High School as the One of Three Top Scoring Student, 2006
  9. Candidate for TUBITAK National Mathematics Competition, 2005 and 2006
  10. Registered player of Palu High School Football Team, 2005 and 2006

Technical Skills

  1. SPSS
  2. AMOS

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